At what point does a kickstarter campaign become more likely than not to become a success? Believe it or not, 52% of all projects that get even a single pledge wind up being successful.
But clearly one pledge isn’t the tipping point…the point at which the project has enough momentum that it’ll probably make it to the end.
Here’s what Kickstarter has to say:
What is the tipping point for a project’s funding? With just a single pledge, a project’s chances of success jump to 52%. But at what level of funding is a project overwhelmingly likely to succeed?
Projects that reach 30% of their funding goal succeed more than 90% of the time. You can see that as the line turns green, the percent of projects that succeed approaches 100%.
Of the 20,000 projects that have launched, only one has been unsuccessful after reaching 90% of its funding goal.
Read the full post from Kickstarter here.
That point is 30%. For us that means $15,000. And we’ve passed it. As I write this, our funding amount is $16,101. Over 32%. And we did so in our first 12 days, just 26% of our time.
In the process we’ve been retweeted by famous comedians Stephen Fry and Zach Cregger and featured on CNBC.com, BoingBoing.net and popular Apple podcast The Critical Path.
We’ve got a lot more hard work ahead. We’re a larger, more ambitious project than most. We still need to raise over $1,000 every day from now until the end. Please, if you haven’t pledged, pledge. And if you have (or can’t afford to), share this on facebook, twitter, in an email, or however else. Word of mouth is our only form of promotion.